Spanish and Portuguese Tour Operators Gather in Cuba for Tourism Event

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The Annual DIT Management Grand Convention will take place until May 7th in Havana and Cayo Santa Maria, and attendees will also be part of FitCuba 2023.

Around 400 tourism professionals from Spain and Portugal arrived in Cuba this Sunday to participate in the Annual DIT Management Grand Convention, which will take place in Havana and Cayo Santa Maria.

John Arriaga, president of the Spanish tour operator DIT Management, stated that the event has been planned for six months with the aim of boosting Cuba’s tourism promotion, according to the Cuban News Agency (ACN).

The convention will run until May 7th, simultaneously with the International Tourism Fair FitCuba 2023, which kicks off this Monday at the Morro-Cabaña Historical Complex in the Cuban capital, with the purpose of promoting the recovery of the sector on the island.

Participants in the DIT Management event will also attend FitCuba 2023.

Gihana Galindo, commercial director of the Cuban Ministry of Tourism, informed ACN that visitors will be at FitCuba 2023 on Tuesday and then join the convention in Cayo Santa Maria, in Villa Clara, on the 4th. The event will feature representatives from all Cuban provinces showcasing the most authentic aspects of each region.

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Some of the newcomers to Cuba shared their expectations and the opportunities this visit offers them to promote Cuba as a tourist destination with the state press.

Blanca Nieves Martínez, from Viajes BlanTours, of Vitoria, Basque Country, pointed out to the Prensa Latina (PL) agency that the idea is to get to know the country more deeply with its multiple attractions and take the opportunity to participate in the International Tourism Fair.

Attendees at the Annual DIT Management Grand Convention will discover the possibilities and natural beauties of Cayo Santa Maria, where they will receive lectures and go on excursions to various places in this tourist destination. In addition, they will visit the most emblematic sites in Havana.

DIT Management, a group from the Basque Country, expects to achieve a “significant impact” with this event, and Cuba is ready to offer the greatest facilities, according to Niurka Pérez, Cuba’s Tourism Advisor for Spain and Portugal, quoted by PL.

Recently, TUI Spain launched a promotional campaign called “Cuba’s Fortnight,” which will be active until May 7th.

The travel wholesaler, a Spanish subsidiary of the German company TUI AG, offers more than 2300 spots with guaranteed departures from May to October to the island.

Starting in June, connections between Spain and Cuba will increase to cater to tourism, with the new air route from Enjoy Travel Group/Enjoy, which will cover the direct Barcelona-Havana route.

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This route adds to the direct flights between Madrid and Havana operated by Air Europa, Iberia, World2Fly, Iberojet, Cubana de Aviación, and a weekly frequency to Santiago de Cuba.

Cuba aims to receive 3.5 million international tourists in 2023, a goal that seeks to contribute to its weakened economy. However, this figure is considered ambitious by experts, due to the current challenges facing the country and the still insufficient pace of tourist arrivals.

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